CEO Insider
OCTOBER 21, 2023
The following excerpt captures many of the conversations I have with CEOs and start-up founders who are […] The post I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too? appeared first on CEOWORLD magazine. Copyright CEOWORLD magazine 2023.
CEO Insider
JULY 2, 2022
Surveys show more consumers are worried about unlawful data sharing, such as through online advertising, than data breaches. In our work with nearly 100 clients representing 75,000 websites, there are three common online advertising blindspots: misunderstanding the […].
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Leading Blog
JANUARY 16, 2023
That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Years ago, we engaged with a CEO in the mattress industry who wanted to know how he could create real brand distinction and drive more retail traffic in such a highly commoditized category. Challenger statements.
Women on Business
JULY 11, 2012
A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male.
Women on Business
JULY 11, 2012
A new list of the 21 most important women in mobile advertising is now available to try to fix that glaring mistake, but even Business Insider admits there are flaws which go way beyond its list: “While there are plenty of influential women in the business, most of them have CEOs above them who are male.
In the CEO Afterlife
NOVEMBER 20, 2011
In the CEO Afterlife. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. Seemingly they believe that a return to comparative advertising is the way to go.
HR Digest
APRIL 26, 2023
NBCUniversal CEO Jeff Shell has been fired over allegations of inappropriate conduct with a female employee , including allegations of sexual harassment. For the time being, trusted corporate executive Mike Cavanagh will take over as NBCUniversal CEO. appeared first on The HR Digest.
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