In the CEO Afterlife

OCTOBER 23, 2011

In the CEO Afterlife. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. Main menu Home. Leadership.

Strategy 250

Strategy CEO Human Resources Brand 250

HR Digest

JANUARY 11, 2021

Human Resources Management Systems (HRMS) these days manage a wide variety of tasks ranging from assessment to learning and strategy planning to payroll management. Top Human Resources (HR) Software Providers. Gusto – Best HR software for payroll management. Gusto is super ease to use.

Software 71

Software Human Resources Compliance Management 71

In the CEO Afterlife

MAY 1, 2011

In the CEO Afterlife. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. The most blatant was the Boards of Scott Paper and Sunbeam hiring ‘Chainsaw Al Dunlap’ as their CEO despite his reputation as a corporate sociopath. It’s not just that they are lousy people managers.

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CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

DECEMBER 4, 2011

In the CEO Afterlife. And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. © 2011 In the CEO Afterlife.

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CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

AUGUST 7, 2011

In the CEO Afterlife. Is There a CEO Afterlife? by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Those of you who have followed my blog have an idea of how I’m spending my time as a retired CEO. But, not every CEO follows this trodden path. Main menu Home.

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CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

JULY 24, 2011

In the CEO Afterlife. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Human Resources. Leadership.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

APRIL 4, 2011

In the CEO Afterlife. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

MARCH 27, 2011

In the CEO Afterlife. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Human Resources.

CEO 100

CEO Human Resources Brand Bureaucracy 100

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Main menu Home.

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Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

In the CEO Afterlife. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home.

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Brand CEO Marketing Proposal 196

In the CEO Afterlife

SEPTEMBER 3, 2012

Sure, it isn’t business as usual, and yes, every CEO has to make some moves to shore up sales and profits. CEO’s justify across-the-board cuts because they think it is fair. When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. At best, they are managers.

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Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

MAY 16, 2011

In the CEO Afterlife. One of my best mentors during my CEO years was my monthly Harvard Business Review. I can tell you, the articles’ principles helped guide me as a CEO and later as a strategy consultant. Excessive layering kills ideas before they get to top management. Human Resources. Leadership.

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CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 10, 2011

In the CEO Afterlife. There’s unlikely a responsible CEO in America who hasn’t at one time, said, “You know what folks? Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see.

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CEO Productivity Products Company 112

In the CEO Afterlife

AUGUST 1, 2011

In the CEO Afterlife. After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Main menu Home.

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Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

AUGUST 29, 2011

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

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Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 14, 2011

In the CEO Afterlife. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. Imagine the reaction of a supplier’s top management when they witness their brand featured at a price, well below cost. Human Resources.

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Price CEO Brand Discount 100

In the CEO Afterlife

MARCH 7, 2011

In the CEO Afterlife. One of my marketing managers recommended the company join Rick’s sponsorship group. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. © 2011 In the CEO Afterlife.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

HR Digest

FEBRUARY 22, 2020

Some companies even advertise happy hours and a Thursday/Friday drink day as a recruitment perk. Brandee Baldwin, Director of Human Resources at Laguna Treatment Hospital, says, “We’ve cultivated a drinking culture. With the rise of coworking spaces, regular beer on tap is advertised as a selling point.

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Human Resources Survey Policies Advertising 87

In the CEO Afterlife

JULY 20, 2011

In the CEO Afterlife. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something.

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Advertising Human Resources Brand Rogers 155

Women on Business

JANUARY 8, 2011

NASDAQ: APPL ) has named Andrea Jung , CEO of Avon  (NYSE: AVP ), as the eigth member of its board of directors. Steve Jobs, Apple’s CEO, stated that Jung will bring a “new dimension&# to the company’s board. Andrea Jung is the first woman and the first Asian to hold a seat on Apple’s board.Â

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Press Release CEO Discount PR 124

Women on Business

JANUARY 23, 2011

Meg Whitman, 51, has been quoted saying a CEO should never stay with the same company for more than 10 years, because by that time the company needs a fresh outlook. She joined eBay in 1998 and now, 10 years later, she’s following her own advice and leaving the company she helped drive to online success.

Press Release 100

Press Release CEO Discount PR 100

In the CEO Afterlife

AUGUST 23, 2011

In the CEO Afterlife. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

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Crisis CEO Brand Apparel 100

In the CEO Afterlife

FEBRUARY 5, 2011

In the CEO Afterlife. When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Main menu Home.

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Magazine Brand Article Marketing 100

N2Growth Blog

AUGUST 9, 2010

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Moving on…Believe it or not, CEO is not always synonymous with all knowing business guru.

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Blog Brand Depreciation CEO 294

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. After buckets of red ink and much soul searching, our young management team came to terms with the fact that Nabob could not survive as a ‘generalist’ against multi-nationals twenty times its size.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), of upper management positions were held by women (up from 14.4% found that the number of women in top executives positions in Canada has fallen over the past year from 37 women in the highest-paying executive jobs in 2006 to just 31 in 2007. which is down 4% from 30% in the prior year.

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Press Release Discount PR Directory 113

In the CEO Afterlife

JANUARY 14, 2012

No matter what they do, from technology to advertising, they believe that it is not as good as it can be or as good as it ought to be. Management is inclined to ask questions rather than give orders. The character of P&G can be summed up in one word – Exploration. There is a dedication to integrity in every area of the business.

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Proposal Advertising Brand Marketing 260

Women on Business

DECEMBER 13, 2010

I know of the CEO of a company who takes Fridays off during winter as “personal ski days.&# I can’t see one. 2 Linda C Smith December 17th, 2010 at 3:17 pm This is an interesting article and interesting that this topic would come up with female leaders at Purdue. I’ve noticed that male leaders take time off.

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Press Release Discount PR Parcell 193

Chart Your Course

DECEMBER 28, 2017

Case in point, Jay Patel, CEO of Wintergreen Hospitality in Chapel Hill, North Carolina, USA. That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. We are beginning to see that taken to the next level.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Women on Business

JANUARY 23, 2011

As the CEO you have final say, but your employees can provide thoughts that you may have overlooked, which can actually add to your business plans. A manager that can provide this to their employees will develop a loyal and strong team. They will feel like you value their input, and take it into consideration when making decisions.

Press Release 100

Press Release Motivation Discount PR 100

Strategy Driven

NOVEMBER 6, 2015

Sometimes the difficulty of managing your time makes for a haphazard operation. An inefficient operation results in unproductive activities which often miss the point and worse yet, result in wasted time and wasted resources. Time management and “just in time” concepts are applied. Each product-service is budgeted.

Succession 50

Succession Strategic Planning Budgeting Goal 50

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity. Main menu Home.

Brand 168

Brand CEO Stage-Gate Human Resources 168

Harvard Business Review

FEBRUARY 9, 2016

It’s a management position, but not a high-level one. The CEO then asks her about the more challenging issues facing the industry. “When the human resources people call you in, tell them I’ve just hired you.” The CEO didn’t look at a résumé or check references.

How To 8

How To Human Resources Advertising Creativity 8

In the CEO Afterlife

JUNE 26, 2011

In the CEO Afterlife. Isn’t top management supposed to be the strategic experts of the organization? Every CEO wants buy-in. Getting it is a case of the CEO sharing the plan with employees, communicating what should be done, why it should be done and how it will be done. If employees nod to that, the CEO has buy-in.

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Strategic Planning Planning CEO SWOT 100

Harvard Business Review

NOVEMBER 14, 2012

Yesterday, in the Paris metro I was astonished to see the following billboard advertisement for Carrefour, France's Walmart and #32 on the Fortune 500. A few weeks ago, for example, I heard the CEO of a FTSE 100 firm speak at an event to promote women on boards.

Human Resources 8

Human Resources Proposal Advertising Banking 8

In the CEO Afterlife

APRIL 22, 2015

Kudos to CEO Roberto Goizueta for having the good sense, (and the courage) to “kill his darling” and reinstate Coke Classic. At Zappos, CEO Tony Hsieh has set his cultural sights on a holacracy management system a radical change from conventional structures. Package graphics and advertising campaigns change far too often.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

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Advertising Creativity Industry Bottom-up 265