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Why Fraudulent Ad Networks Continue to Thrive

Harvard Business Review

OCTOBER 28, 2015

They had turned off one of the advertising networks that sent traffic to the site from a patchwork of websites managed by the ad network. If they did, then the lost traffic was “human” because a predictable proportion of true site visitors is expected to respond to the advertiser’s call to action. Hunting the Bots.

CPM 8
CPM Advertising Marketing Supply Chain 8
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Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

Adding a profile on Facebook has little to no impact on Facebook's operating costs. Second, we have seen these four companies flex their muscles in bidding wars across multiple sectors including Internet advertising, mobile advertising, mobile devices, and e-commerce. More usage funds more infrastructure.

CPA 15
CPA CPM Advertising Disintermediation 15
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