Remove Advertising Remove Development Remove Operations Remove Word of Mouth Marketing
article thumbnail

Our Top Website Plugins for Shopify Sites

Strategy Driven

ReferralCandy: Leverage the Power of Referral Marketing Turn your customers into brand advocates with ReferralCandy. It is a cost-effective way to drive word-of-mouth marketing. The plugin provides in-depth analytics and insights to help you allocate your marketing budget effectively.

article thumbnail

A Guide To Starting A Home Mechanic Business

Strategy Driven

Although you can operate out of your own garage, it is still important to treat this like a proper business and to go through all the proper channels. This will involve: Carrying out market research. You will also need to consider the business side of the operation, such as accounting, invoicing, web presence, and marketing.

article thumbnail

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

Food fads develop quickly in today’s marketplace. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past. By the time Chobani entered the market, a single pot of traditional yogurt had come to contain as much sugar per serving as many desserts.