article thumbnail

Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Paid Advertising Paid advertising will get you to the top of the search results in no time. Remember, an affiliate becomes the temporary face of your products and services! Social Media Advertising When marketing directly on social media isn’t an option, running paid ads on a platform can be just as effective.

Marketing 116
article thumbnail

Three Ways Your Data is Leaking in Advertising and How to Avoid It

CEO Insider

Surveys show more consumers are worried about unlawful data sharing, such as through online advertising, than data breaches. In our work with nearly 100 clients representing 75,000 websites, there are three common online advertising blindspots: misunderstanding the […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build an Online Advertising Campaign

Strategy Driven

You might think you’re nailing it on advertising already; maybe your business is doing well without appealing to the online community. There’s no denying, though, as someone who perhaps doesn’t make use of online advertising, that there’s an untapped market there that you’re missing out on. Define Your Audience. See It Through.

article thumbnail

LeadershipNow 140: January 2024 Compilation

Leading Blog

Cultivate these five skillsets—part one, developing as a strategist by @artpetty Paul Giamatti: Master Your Craft By Reflecting On It from @JohnBaldoni Firing everyone from a previous administration says a lot about a CEO’s belief in their ability to lead.

article thumbnail

Click Fraud Is a Plague on Online Advertising

Strategy Driven

This is because when users see highly targeted and personalised PPC ads for products and services they are interested in, they are much more likely to click on those ads and purchase the products and services. In many cases, click fraud is perpetrated by people who want to drain their competitors’ advertising budgets.

article thumbnail

Perfecting Your Product Launch Process

Strategy Driven

Launching a new product is perhaps one of the most daunting things you’ll experience as a new business owner. There are many different things to think about and focus on when you launch a new product. As a result, you might find yourself struggling with your first few product launches. Get accustomed to using social media.

Process 123
article thumbnail

Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. It needed to be rooted in a point of difference that customers would find important and engaging, especially given the context of a faltering economy and stingy spending on discretionary products like mattresses.

Brand 289