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Harnessing the Power of Paid Advertising for Construction Companies

Strategy Driven

In an increasingly competitive digital landscape, construction companies are turning to paid advertising to not only survive but thrive. No matter what construction you specialize in, paid advertising offers a plethora of opportunities to boost your online presence, connect with potential clients, and ultimately grow your business.

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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too?

Insiders

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Badvertising: Lessons from the Creative World

Leading Blog

D IRECTED at the folks in advertising, Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising contains lessons for all of us. If we make cleverness the goal—the end rather than the means—we usually fail. In the same way making “original” or “great” or “creative” the goal of any endeavor can be self-defeating.

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The Average Cost of Advertising and Marketing for Small Businesses

Strategy Driven

Today, we’re going to talk about the cost of advertising for the average small business. An auto mechanic will spend a different amount on advertising than a retail chain. If you feel comfortable spending more on advertising and you’ve got a good marketing team in place, it can pay huge dividends.

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What Are Professional Development Goals?

Strategy Driven

Why set goals? Career development is quite challenging to achieve without goals. Setting career goals encourages constant development. If you don’t know how to set goals, don’t worry about it. Thus, consider enhancing your communication an essential goal. That’s okay. You’re here to learn how to do it right.

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The POINT Feedback Model – When You POINT at Problems, You Have More Effective Conversations

Great Results Team Building

So… here is the POINT feedback model: P = PERMISSION AND PURPOSE First, ask if they are open to accepting your gift – meet with them individually and share the purpose of your conversation and your intent to help them accomplish their goals. O = OBJECTIVELY DESCRIBE THE BEHAVIOR Second, share factual descriptions of their behavior.

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Steps to Make A Great PPC Strategy

Joseph Lalonde

Pay-per-click (PPC) advertising is a great way to drive traffic to your website. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy. How much are you willing to spend on pay-per-click advertising each month?

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