In the CEO Afterlife

JULY 10, 2011

Green Company, Red Products, Black Ink. Houweling’s latest challenge, other than managing increased demand for their tomatoes, is adding a combined heat and power system to both its US and Canadian facility—a cogeneration initiative that will exceed the operation’s power needs and actually feed energy to the grid, eliminating waste.

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Chart Your Course

DECEMBER 18, 2015

Employee Empowerment Smart business managers know they cannot have a successful company without the support of their staff. Common in smaller companies, entrepreneurships and nonprofits, the inability of founding members of management to let go of the reigns can limit the progress of the company. Listen to Elsa …and let it go.

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ExactHire - Leadership

MARCH 10, 2022

Your cost per hire may be more useful if you calculate it for type of positions, e.g., you expect to spend more to hire a mid-level manager than you would an entry-level employee. Use programmatic job advertising. Use programmatic job advertising to put your job ad on the same sites your top candidates visit. Not anymore.

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Strategy Driven

SEPTEMBER 24, 2021

Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. So, you have an excellent product, a friendly staff, even an eye-catching logo. Effective branding enables you to cut marketing and advertising costs.

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In the CEO Afterlife

DECEMBER 11, 2011

Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. The means to that end is quickly slashing sku’s and product lines to reduce inventories. Familiar examples are spending more on advertising, introducing new products or line extensions, expanding distribution.

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In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something. In the CEO Afterlife.

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In the CEO Afterlife

APRIL 17, 2011

In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Human Resources. Search My Site.

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In the CEO Afterlife

FEBRUARY 5, 2011

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands.

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HR Digest

JANUARY 19, 2022

AI in HR examples includes automating tasks such as recruitment and performance management. The definition of artificial intelligence is machine learning that mimics human thinking or decision-making. Top 10 Applications of AI in Human Resource Management. Efficient Performance Management .

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In the CEO Afterlife

JULY 24, 2011

ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Human Resources. July 25, 2011 at 10:56 am.

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In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Product design is important. Human Resources. Main menu Home.

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HR Digest

SEPTEMBER 20, 2022

People analytics is how companies collect and analyze data regarding their employees so they can make improved decisions on workforce planning, training and development, and performance management. The goal is to determine areas for improvement for managers and employees in order to enhance people-based business outcomes. Compensation.

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N2Growth Blog

AUGUST 9, 2010

What about competing against the innovation of others that could cause the obsolescence of your product or service? You will also be competing to retain talented employees that other companies would like to lure away. What about competing to maintain key business relationships with vendors, suppliers, partners and the like?

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In the CEO Afterlife

JANUARY 14, 2012

No matter what they do, from technology to advertising, they believe that it is not as good as it can be or as good as it ought to be. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. Management is inclined to ask questions rather than give orders.

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Women on Business

DECEMBER 7, 2010

We’re having a giveaway for a $75 gift certificate to any product (out of the millions of items available) from CSN Stores. I’m focusing on health and fitness, and to that end I’m inviting you to join me.

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In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Keeping them bright is a better return on investment.

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Women on Business

JANUARY 11, 2011

It is not because they had some unique access to talented people, advertising, consultants or the media. While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. Sinek makes a case that it’s all about the messaging.

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Women on Business

NOVEMBER 23, 2010

We assume that people automatically understand the value of our products and services when we introduce ourselves and hand out our business card. Don’t offer to give away too many free products or services. What product or service positions you best? 4. We give away too much. Engage in a dialogue, not a monologue.

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Women on Business

SEPTEMBER 12, 2011

Why… why… her mind stuttered, I believe woman could manage everything in the world without a man’s help-even having babies. Or on a new product team? Or working in an advertising team for a product aimed at women? She had been brought up to believe that a woman alone could accomplish nothing.

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In the CEO Afterlife

AUGUST 29, 2011

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Human Resources.

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Women on Business

JANUARY 19, 2011

Don’t Forget to Enter to Win Healthy Products from Agro Labs Just a reminder to enter the contest here on Women. Reminder – Enter to Win a $100 American Express Gift Card to Celebrate Administrative Professionals Day Happy Administrative Professionals day to all of the men and.

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Women on Business

JANUARY 17, 2011

They discussed profit and loss margins, product development and the like. When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest.

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In the CEO Afterlife

APRIL 14, 2011

I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. Human Resources. Now imagine how their rival feels about it. Leadership.

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In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. What I did not share was the corporate strategy that resurrected this near bankrupt multi-product, multi-brand company. five hundred employees became two hundred. Tough Sacrifice is the Secret to Success.

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Women on Business

JANUARY 15, 2011

If we believe our price is fair, and if we have a market for products and services at our prices, then discounting will only take us into a downward spiral. Dan’s built a highly profitable and durable business teaching entrepreneurs how to get the greatest value for their services and products.

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In the CEO Afterlife

AUGUST 1, 2011

After the stint at Bristol-Myers, I moved on to Beecham Products (now GlaxoSmithKline) as Brand Manager of Brylcreem Hairdressing, Macleans Toothpaste and Silvikrin Shampoo. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Keeping them bright is a better return on investment.

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Women on Business

JANUARY 3, 2011

And as women, we can learn a great deal about how we behave in the work world; not to imitate our male counterparts, to align with them in positive, productive ways. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. It is, also a pointer to the masculine in each of us.

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Women on Business

DECEMBER 2, 2010

In the movie, Buddy failed dismally to keep up with the production of Etch-a-Sketch toys against the skill and speed of the other elves in the workshop. Does your brand stand out in a crowd with product or service superiority? How consistent is your product or service, customer experience, internal processes, etc.?

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Women on Business

DECEMBER 13, 2010

Sell relationships not just a service or product. Yes, a good product may encourage sporadic customers but a good relationship will establish long-term, loyal customers. Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Sell what you love.

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Women on Business

DECEMBER 21, 2010

The 3 Elements of Infomercials Every Business Should Employ Infomercials help brands sell over four billion dollars of products. Even though we are bombarded with thousands of emails per. 4 Tips for Making Your Holiday Parties Profitable! The truth is that these seasonal events are also a. Is Your Marketing Authentic?

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In the CEO Afterlife

MAY 23, 2011

And like Nike’s Just do it, this slogan unites the consumer with the athlete and the product. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. But the slogan’s a winner.

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Women on Business

JANUARY 18, 2011

They certainly would not go out of their way to do business with you or talk about you with others just because of your product or service offering. When you add it all up, you may notice that the way others “feel” about you is critically important. There are probably many others who can do or provide the same offerings.

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Women on Business

DECEMBER 23, 2010

About the author Lena Rizkallah of Mosaic Consulting is an attorney who focuses on legislative developments, tax and fiscal policy, and advanced strategies for investment and retirement planning and products. She also writes and presents on trusts, estate planning and charitable giving arrangements.

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Women on Business

JANUARY 23, 2011

How to Create a Squeeze Page that gets Strong Results The Internet is saturated with content, sales pitches and products. . Read this… A solid press release gets the attention of the media. A press release.

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Women on Business

DECEMBER 8, 2010

Brand loyalty is key to cultivating repeat customers who spread positive word of mouth feedback about your product or service. How would his absence affect you or the children? Is there a replacement? This is the same for your brand.

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Women on Business

DECEMBER 28, 2010

We are here to cooperate with them in a new and more productive way. It includes men, invites men as partners to rethink what we are doing to the planet, why we continue to put work ahead of family, ahead of raising the next generation, how much is enough, what really matters. We are not here to become like our men.

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Women on Business

JANUARY 17, 2011

This, of course, varies according to the product/service offered. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. Generally, Monday mornings are good for news digests but bad for email campaigns. Fridays are often weak days for email campaigns as well.

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