In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising.

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CEO Advertising Brand Marketing Strategy 242

Strategy Driven

JANUARY 9, 2020

The first thing that we are going to look at is marketing. Marketing lets people know who you are, what you are about, and why they should choose you over the other companies on the market right now. The reason that we say this is because marketing has to be done right, or it is not going to have the desired effect.

Human Resources 67

Human Resources Advertising Marketing Software 67

In the CEO Afterlife

NOVEMBER 27, 2011

Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories. Leadership. Recent Posts. Turnarounds and the Big Play.

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CEO Company Brand Human Resources 229

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Marketing Press Release Direct Marketing Discount 162

In the CEO Afterlife

NOVEMBER 30, 2011

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

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CEO Company Rogers Human Resources 242

In the CEO Afterlife

AUGUST 9, 2011

Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio. That is a marketing problem.

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Marketing CEO Brand Human Resources 100

ExactHire - Leadership

FEBRUARY 24, 2022

The expectations business leaders place upon their human resource departments are increasing. Of course, human resource professionals came into their roles with a higher calling: cultivating the company’s human capital, its employees. The times have caught up with the nobler side of human resources.

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Tips Human Resources Software Training 98

In the CEO Afterlife

NOVEMBER 7, 2011

by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. Human Resources. This Bud’s Not for Me. About John.

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CEO Comparison USP Brand 239

Women on Business

OCTOBER 4, 2012

The ease of use, and low cost have made things like video conferencing more economical than flying employees to directly meet with clients and advertising through the internet may cost less than taking out a traditional print ad.

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Human Resources Finance Guidelines Media 210

In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

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Brand CEO P&L Brand Management 253

HR Digest

DECEMBER 28, 2023

The pandemic also had a significant effect on the job market, particularly impacting foreign-born workers. Employment Application and Advertisements Employers can incorporate immigration-related questions into their employment application to assess whether a candidate will require immigration sponsorship.

Safe Harbor 59

Safe Harbor Diversity Compliance Policies 59

HR Digest

JANUARY 26, 2022

Communication majors study technical communication, mass media, and advertising. Human Resources Specialist. Human resources specialists are responsible for recruiting staff, developing training programs, educating employees about benefits, and orienting new employees.

Public Relations 52

Public Relations Press Release Human Resources Media 52

In the CEO Afterlife

MAY 20, 2014

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Forget about throwing heaps of cash at such initiatives as computer systems, advertising, equipment, recruiting – even training. I’m not taking issue with that. But, beware.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. 44 years have passed since Leo delivered this speech and much has changed in the world of advertising – but not the values and tenets of his message. or “Ajax Advertising” or something. Main menu Home.

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Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. About John.

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Strategy CEO Marketing Strategy Human Resources 234

Strategy Driven

SEPTEMBER 24, 2021

A company gains access to new markets by taking over or fusing with other businesses. Effective branding enables you to cut marketing and advertising costs. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Does word-of-mouth marketing really work?

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Organization Brand Word of Mouth Marketing Marketing 90

In the CEO Afterlife

OCTOBER 3, 2011

by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Corporate Leaders: What Will Be Your Epitaph? From: John Bell.

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CEO Human Resources Brand Marketing Strategy 222

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

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CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Tags: Branding , Einstein , Life , Marketing , Patents , Toblerone. In the CEO Afterlife. Main menu Home. Leadership. That, I would say.

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CEO Brand Brand Management Human Resources 204

Women on Business

NOVEMBER 22, 2010

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Press Release Skills Discount PR 217

In the CEO Afterlife

SEPTEMBER 26, 2011

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Tags: Business Myths , Customer Service , Human Resources , Leadership , Proverbs , Strategy. In the CEO Afterlife.

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CEO Human Resources Library Brand 256

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. Marketing is important.

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CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality. Human Resources. In the CEO Afterlife. Main menu Home.

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CEO Human Resources Brand Middle Management 152

Chart Your Course

DECEMBER 18, 2015

Called Founder’s Syndrome or founderitis, it is hallmarked by an inability to let go of the old ways , citing that they worked in the past, thus stifling new efficient procedures and marketing channels. Identify Your Human Assets Modern management vocabulary has moved from talking about human resources to identifying human capital.

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How To Human Resources Human Capital Seminar 100

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. Human Resources. What Makes ABSOLUT, Absolute?

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CEO Advertising Brand Creativity 100

Strategy Driven

MAY 31, 2021

As a result, the franchisor controls brand standards but doesn’t receive say in the franchisee’s human resources or daily business operations. For instance, each franchisee contributes to an advertising or brand fund the franchisor uses for brand marketing purposes and other purposes defined in the contract.

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Franchising Power Document Brand 123

Leading Blog

FEBRUARY 26, 2018

You don’t advertise that you're trying to attract top talent, you simply create the culture that top talent is looking for. “If What they discover is that what top talent wants and what organizations need to provide is a Better Boss , a Brighter Future , and a Bigger Vision. If you build it they will come.” It comes with the job.

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How To Advertising Finance Crisis 179

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MARCH 27, 2011

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. The key to competitive advantage is setting the strategic game rules of the marketplace and shattering market paradigms with entrepreneurial leadership. Leadership.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

SEPTEMBER 12, 2011

by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Tags: CEO , Crisis Management , Human Resources , Leadership , Risk Management , Strategy. Main menu Home.

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Crisis Management Crisis CEO Management 268

HR Digest

JANUARY 19, 2022

Top 10 Applications of AI in Human Resource Management. While we don’t know to what extent human resources will be replaced by AI, here are some AI in HR examples and ways companies have already implemented AI into different aspects of their work: Using Robotics in Human Resource Management to Improve Product.

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Human Resources Resources Learning-by-Doing Examples 105

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. My pattern is posting every Monday, on leadership, strategy, marketing and life. Human Resources. Leadership.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

DECEMBER 4, 2011

Their marketing teams research everything to death. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. The constraint in most of these companies is the fear of failure. Fundamentally, they are asking their consumers for permission. They proudly claim the consumer is the boss.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JANUARY 14, 2012

I could talk about their brands, their global clout, their sales growth or their stock market value. No matter what they do, from technology to advertising, they believe that it is not as good as it can be or as good as it ought to be. The mystical factor that distinguishes P&G from everyone else is people.

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Proposal Advertising Brand Marketing 260

Women on Business

DECEMBER 13, 2010

Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. 3 Tips for Success in the Government Contracting Market Post by Liz Cullen, contributing Women On Business writer The. Network to make sure they know yours.

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Press Release Discount PR How To 167