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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

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Allen Adamson | Transforming What People Do To Gain Market Advantage

Tanveer Naseer

Allen Adamson is an expert in branding, experience creation, and innovation strategy. Over the course of this episode, Allen and I discuss: What is experience innovation and moving past our assumptions of what our customers want. Why a singular focus is the critical key to creating a successful consumer experience.

Marketing 130
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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

To stay competitive, brands must innovate and transform. Balance is the key to success; N2Growth , believes that innovation and strategy must come together for businesses to enjoy sustainable growth and maintain customer satisfaction. Digital technology continues to transform both the retail and consumer experience.

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10 Ways Unappreciated Employees Drain the Bottom Line

Lead from Within

Stifled Innovation: A lack of appreciation can deter employees from sharing innovative ideas or going the extra mile to find creative solutions to problems. Escalating Recruitment Costs: Frequent turnover necessitates increased spending on recruitment, including expenses such as advertising, interviewing, and training new hires.

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Why You Should Never Be Stagnant: The Importance of Continuous Improvement

Joseph Lalonde

If your competitors are constantly innovating and evolving, then so should you – if not, they’ll soon outpace you and leave you in their dust. Financial Management: Make sure your finances are in order by tracking income, expenses, accounts receivable, and accounts payable. It Helps You Stay Ahead of the Competition.

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First Look: Leadership Books for May 2020

Leading Blog

Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. How Innovation Works : And Why It Flourishes in Freedom by Matt Ridley.

Books 266
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The Value Of Corporate Thought Leadership

The Horizons Tracker

Interestingly, the study suggests that it’s not just lengthy blog articles or papers that contribute toward thought leadership, with reactions to posts, job postings, and employee profiles also producing a positive contribution. The first step is to ensure that unique and innovative content is created on a regular basis.