Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food
Harvard Business Review
MARCH 14, 2014
But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. By the time Chobani entered the market, a single pot of traditional yogurt had come to contain as much sugar per serving as many desserts. End your obsession with ingredient cost.
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