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The Value Of Corporate Thought Leadership

The Horizons Tracker

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

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The Best Leadership Books of 2021

Leading Blog

Leadership is about hope. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. And that feeds our approach in society at large.

Books 453
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8 Helpful Tips For Doing Sponsored Content Opportunities

Joseph Lalonde

These pieces can also be very beneficial for your content, increasing both the quality and relevance of your content. Creating sponsored content is an excellent way to raise brand awareness and establish thought leadership. Use an HD Camera to Ensure the Best Visual Quality. SEMrush is an all-in-one digital marketing platform.

Content 156
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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. So, what are Pepsi’s marketers doing to revitalize it? In the CEO Afterlife.

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Restoring the Soul of Business

Leading Blog

Rishad Tobaccowala is the chief growth officer at Publicis Group, a global advertising and communications firm. If the numbers show that your product category isn’t doing as well as it once did in Market Z, is there an emerging opportunity because the market still has potential and competition will be reduced because of this data?”.

Trends 391
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Talent Magnet: How to Get and Keep Top Talent

Leading Blog

To answer the question, what attracts top talent, author and Vice President of High Performance Leadership at Chick-fil-A, Inc. You don’t advertise that you're trying to attract top talent, you simply create the culture that top talent is looking for. “If If we abdicate our people responsibilities, we forfeit our leadership.

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What’s Your Leadership Marque?

Lead Change Blog

Our world is saturated with advertising, marketing and branding, but are you missing the big picture? Thoughts of the Gettysburg Address, his leadership, which overcame many setbacks, or the fact that his quotes, are among the most famous in the world. Logos, Brands, Slogans. Take this further than retail and physical products.