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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

And it’s not uncommon for consumers to feel misled by advertising. Promising more than you can deliver won’t help your business in the long run. So what’s the best way to navigate safe and profitable advertising claims? Check out this brief guide to learn how to avoid misleading advertising claims.

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Statistical Success Yes - But Long Term Measurements are Tougher

CEO Blog

The advent of the internet and internet advertising seemed to push a move towards measuring direct results. Statistically experiment with small tests to see if it pays more to advertise with this catch phrase or that, with green or blue, in the morning or night etc. Spend $1000 on ads and see if it yields $1000 in results.

Long-term 154
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LeadershipNow 140: January 2024 Compilation

Leading Blog

2 Simple Writing Momentum Hacks by @wallybock How Failure Feeds Creativity Being right all the time is killing creativity.

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Driving Success: The Role of Banners in Employee Motivation and Business Visibility.

Rich Gee Group

Technicians eagerly share photos of themselves and their banners, providing free advertising for the dealership. A glance down the service bays reveals the long-term employees and their certifications. However, the impact of these banners isn't confined to the walls of the dealership.

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Steps to Make A Great PPC Strategy

Joseph Lalonde

Pay-per-click (PPC) advertising is a great way to drive traffic to your website. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy. How much are you willing to spend on pay-per-click advertising each month? Determine Your Budget.

Strategy 156
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The Swedish Strike against Tesla Persists with No Clear End in Sight

HR Digest

Elon Musk, co-founder and CEO of Tesla, has long stood firmly opposed to labor unions, stating that they created negativity within a company, despite unions being the only ones to consider worker interests instead of these wealthy companies.

Cooper 142
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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

In servant-leadership terms, this is a failure of the principle, THOROUGHNESS. To be thorough means putting long-term results ahead of short-term gains. In their case, the desire to remain profitable every year was a short-term gain leadership chose over the long-term benefits of upgrading their technology.

Airlines 188