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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

It can be challenging to showcase the benefits of your product or service without over-promising. And it’s not uncommon for consumers to feel misled by advertising. So what’s the best way to navigate safe and profitable advertising claims? You should confirm all your product claims before you use any statements.

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Unlocking the Power of Minneapolis Billboards: From Traditional to Digital Out-of-Home (DOOH) Advertising

Strategy Driven

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. From the classic billboards that line highways to posters on bus shelters, OOH advertising has proven to be a powerful tool in reaching consumers.

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Quick Guide to Effective Modern Advertising Methods

Joseph Lalonde

When it comes to leading your business, having a stellar product or offering a great range of services is just the start. Of course, you can’t run a business without this, but there is much more to know and do in order to have a business that can really thrive. One aspect of leading a […].

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Why You Should Use Truck Advertising for Your Business

Strategy Driven

If you use a vehicle for delivering goods or want to find a way to really make your brand stand out, truck advertising may be the marketing strategy you haven’t thought of. Whether you’re a non-profit, a physician, or even a hairstylist, advertising your business on the side of a car or truck could help you reach new audiences.

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Three Ways Your Data is Leaking in Advertising and How to Avoid It

CEO Insider

Surveys show more consumers are worried about unlawful data sharing, such as through online advertising, than data breaches. In our work with nearly 100 clients representing 75,000 websites, there are three common online advertising blindspots: misunderstanding the […].

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How to Build an Online Advertising Campaign

Strategy Driven

You might think you’re nailing it on advertising already; maybe your business is doing well without appealing to the online community. There’s no denying, though, as someone who perhaps doesn’t make use of online advertising, that there’s an untapped market there that you’re missing out on. Define Your Audience. See It Through.

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Click Fraud Is a Plague on Online Advertising

Strategy Driven

This is because when users see highly targeted and personalised PPC ads for products and services they are interested in, they are much more likely to click on those ads and purchase the products and services. In many cases, click fraud is perpetrated by people who want to drain their competitors’ advertising budgets.