The Benefits Of Radio Advertising

Strategy Driven

If you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. To help you decide, here are some of the benefits of radio advertising: You Can Concentrate On A Local Audience. You Can Advertise On A Station Your Target Audience Will Listen To.

Writing a Great Headline for Your Advertisement!

Strategy Driven

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement.

What The History of Advertising Teaches Us About The Future of Advertising

Strategy Driven

Advertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Therefore, the future of advertising could be considered to be rather worrying. There are laws in place that protect us from fraudulent advertising.

Promotional Products – Beating the “Fake News”

Strategy Driven

Allocating a proportion of your budget to custom printed products is a popular way to sidestep this growing confusion. how can a good quality product with genuine practical value create a negative impression with the person using it?

5 reasons product managers need to embrace mobile marketing

Lead on Purpose

Guest post by Sophorn Chhay Mobile marketing isn’t only for the customer, it’s a viable avenue for product managers, advertisers and even sales floor assistants. If your brand needs to jump-start its product resourcing department, it’d better invest in mobile. … Continue reading → Product Management e-commerce mobile smartphones SMS

5 Practical Ways to Increase Staff Productivity

Strategy Driven

Every business owner’s dream is to have a team of staff that are highly productive, as this contributes to their success as a business. The reality, however, is that people don’t tend to run on one hundred percent productivity one hundred percent of the time.

Hiring Tips That Will Increase Productivity in Your Business

Chart Your Course

Making some simple changes like those mentioned below, to this area of your company, will make all the difference and ensure that your business is a much more efficient, productive place to work in. The post Hiring Tips That Will Increase Productivity in Your Business appeared first on.

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Watch Super Bowl XLV For Its Advertisers' Social Media Plays

Eric Jacobson

As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials.

Making Your Way Through The Product Development Minefield

Strategy Driven

We all buy products on a day-to-day basis. It’s likely you’ve seen things on shelves or seen a lack of things on shelves and wondered what it would be like to make your own product. It’s popular because anyone can create a product, all you need is an idea to kick things into motion.

Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Green Company, Red Products, Black Ink. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Branding. by John • July 10, 2011 • Leadership , Strategy • 0 Comments.

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Start Spreading The Word: How To Get A New Product Noticed

Strategy Driven

If you have a new product and you’re desperate to shout about it from the rooftops, here are some tips to help you spread the word. Many businesses nowadays rely on an online marketing campaign to sell their products and services.

10 Insights from the 100 Most Creative People in Business

In the CEO Afterlife

39 Tim Schafer – Founder, Double Fine Productions. This takes me (John Bell) back to my days in advertising at Leo Burnett. Everyone knows what it is, and there’s not much product differentiation. We expect all advertising Creative Directors to be creative.

What Not to Do When I Ask You to Consider Advertising on Our Community

Managing Communities

I am looking for advertisers. So, I identify some online stores that sell products to the people who comprise my community’s audience. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. The online store that you work for is one of those I find and I contact you. I [.]. Humor

Advertising's Big Data Dilemma

Harvard Business Review

The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising

Advertisers Must Be Inventors

Harvard Business Review

Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.

What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. Many years ago I read Theodore Levitt’s The Marketing Imagination.

Comparing the ROI of Content Marketing and Native Advertising

Harvard Business Review

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising.

Kellogg’s Special K: On a Slippery Slope

In the CEO Afterlife

I have been a big fan of Kellogg’s since my days at the Leo Burnett Advertising Agency in the early 1970’s. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic.

What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. In the CEO Afterlife. Main menu Home. Leadership. Branding.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. This piece was written for anyone involved in advertising and/or creative endeavors. as the old advertising joke goes.

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Nabob survived near-bankruptcy in the ’70s by making the tough decision to streamline its business and become a specialist (versus the generalist it was originally set up to be, once carrying a myriad of product lines from coffee to jams to spices).

When Advertising Meets the Meme

Harvard Business Review

Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center.

The Best Advertising is Sincere

Harvard Business Review

And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center.

In Mobile Advertising, Timing Is Everything

Harvard Business Review

The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover — essentially the same as a radio ad.

Can Advertising Change the World?

Harvard Business Review

But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. The Decline and Fall of Product Placement. Advertisers Must Be Inventors.

Why Companies Are Advertising Their Master Brand

Harvard Business Review

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines.

The Beer formerly known as Albino Rhino

In the CEO Afterlife

Earls said they would re-name the product by April 24, 2013. Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You?

The Magnetic Art of Attracting Business

Coaching Tip

If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising? Spending money on advertising is much easier than doing what it takes to have people spreading the word about how great you are.

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The Power of an Enemy

In the CEO Afterlife

Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Companies need the direct and passionate involvement of senior management in product and brand innovation.

Advertisers Should Act More Like Newsrooms

Harvard Business Review

Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020.

Don't Let E-mail Zap Productivity

Eric Jacobson

Wednesday, March 10, 2010 Dont Let E-mail Zap Productivity The typical at-desk employee in the workplace loses 2.1 hours of productivity every day to interruptions and distractions, reports Basex, an IT research and consulting firm. Productivity drops.

Advertising and the Internet of Things

Harvard Business Review

Like individual web pages, everything down to a single product on a grocery store shelf would have a unique digital identity — and, in effect, its own URL. But for marketers, the potential value of building stronger brands through interactions between products and users is clear.

Facebook Changes Upend Advertiser and Agency Models

Harvard Business Review

But I see drama brewing in a place unaccustomed to it, and involving a different kind of media — the media buying agencies that wield most of the money spent on advertising on the Facebook platform and the companies they represent. It presents a tremendous opportunity for advertisers to create and amplify positive engagements consumers are having with their products, or the lifestyles those products represent. Advertising Branding Social media

Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.

Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology “Mobile first.”

How to Test Your Advertising Quickly, Cheaply, and Effectively

Harvard Business Review

You might think that companies spending millions of advertising dollars each year would seek a similar process for honing their messages. In 2006, Timothy Ferriss and his publisher were searching for a title for his book about productivity, outsourcing, and mini-retirements.

Four Lean Advertising Campaigns That Went Viral

Harvard Business Review

As a result, I''ve been studying how companies create and distribute online video advertisements, and I''ve examined some of the new firms that specialize in helping them do so. This post contains excerpts from Thales Teixeira''s June 2013 article " How to Profit From Lean Advertising.".

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

A couple of years ago, Advertising Age published an impressive 20-page tribute to L’Oreal, entitled 100 Years of Celebrating Beauty. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years.

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Super Bowl Ads Sell Products, but Do They Sell Brands?

Harvard Business Review

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day? Sales & Marketing Strategy Branding Audio

Better Data Can Help Advertisers Avoid Cringe-Inducing Ad Placement

Harvard Business Review

Parents too often find themselves caught off guard during commercial breaks by advertising that is inappropriate for children. This is obviously bad for the parent, but it''s bad for advertisers too, because they have failed to reach their consumer. Advertising

PCamp Utah and the “unconference” explained

Lead on Purpose

Hosting technology conferences has turned into an industry driven by big money and advertising. Leaders in product management and product marketing have extended the BarCamp idea to ProductCamps (or PCamp). network, learn and improve their ability to create great products.