The Benefits Of Radio Advertising

Strategy Driven

If you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. To help you decide, here are some of the benefits of radio advertising: You Can Concentrate On A Local Audience. You Can Advertise On A Station Your Target Audience Will Listen To.

How to Advertise Your Business to Generation Z

Strategy Driven

To do that, you’re going to have to advertise your company in a way that engages and interests them. To find out how you can advertise your business to Generation Z, be sure to read on. These are people that post photo and video content promoting certain products and/or services.

Writing a Great Headline for Your Advertisement!

Strategy Driven

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. Words in headlines should act as tags for the advertisement.

Promotional Products – Beating the “Fake News”

Strategy Driven

Allocating a proportion of your budget to custom printed products is a popular way to sidestep this growing confusion. how can a good quality product with genuine practical value create a negative impression with the person using it?

What The History of Advertising Teaches Us About The Future of Advertising

Strategy Driven

Advertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Therefore, the future of advertising could be considered to be rather worrying. There are laws in place that protect us from fraudulent advertising.

5 reasons product managers need to embrace mobile marketing

Lead on Purpose

Guest post by Sophorn Chhay Mobile marketing isn’t only for the customer, it’s a viable avenue for product managers, advertisers and even sales floor assistants. If your brand needs to jump-start its product resourcing department, it’d better invest in mobile. … Continue reading → Product Management e-commerce mobile smartphones SMS

5 Practical Ways to Increase Staff Productivity

Strategy Driven

Every business owner’s dream is to have a team of staff that are highly productive, as this contributes to their success as a business. The reality, however, is that people don’t tend to run on one hundred percent productivity one hundred percent of the time.

Selling Your Products: DIY Or Distributors?

Strategy Driven

When you manufacture a product that you are proud of, the goal of your business is to get that product into the hands of as many people as possible. As a DIY seller, you will be responsible for: Selling the product for yourself. You will package and send all products.

Watch Super Bowl XLV For Its Advertisers' Social Media Plays

Eric Jacobson

As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Some advertisers have already started their pre-game, social media play to build brand buzz and attract viewers to watch their Super Bowl commercials.

Making Your Way Through The Product Development Minefield

Strategy Driven

We all buy products on a day-to-day basis. It’s likely you’ve seen things on shelves or seen a lack of things on shelves and wondered what it would be like to make your own product. It’s popular because anyone can create a product, all you need is an idea to kick things into motion.

Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

Green Company, Red Products, Black Ink. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Branding. by John • July 10, 2011 • Leadership , Strategy • 0 Comments.

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Advertising's Big Data Dilemma

Harvard Business Review

The proposed merger of ad industry giants Omnicom and Publicis, forming the world''s largest advertising firm, promises to change the face of Madison Avenue forever. Traditionally, the heart of any successful advertising agency has always been its creative department. Advertising

Advertisers Must Be Inventors

Harvard Business Review

Outside of live televised events, advertising is easy to avoid. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. That's an important thing in advertising, because our timelines are notoriously short.

10 Insights from the 100 Most Creative People in Business

In the CEO Afterlife

39 Tim Schafer – Founder, Double Fine Productions. This takes me (John Bell) back to my days in advertising at Leo Burnett. Everyone knows what it is, and there’s not much product differentiation. We expect all advertising Creative Directors to be creative.

Start Spreading The Word: How To Get A New Product Noticed

Strategy Driven

If you have a new product and you’re desperate to shout about it from the rooftops, here are some tips to help you spread the word. Many businesses nowadays rely on an online marketing campaign to sell their products and services.

When Advertising Meets the Meme

Harvard Business Review

Advertising creatives have always known the power of memes, even if they didn't always use the term. Whereas advertisers once spawned memes, now the better strategy may be to surf them. Expect more advertisers to follow suit. The Future of Advertising An HBR Insight Center.

The Best Advertising is Sincere

Harvard Business Review

And they've captured a classic outsider's truth about advertising, something that we rarely appreciate about our business because it is so deeply part of the background: that most of it is conducted with utter sincerity. The Future of Advertising An HBR Insight Center.

Can Advertising Change the World?

Harvard Business Review

But persuading people is what advertising is designed to do. This is the fifth in a series of posts from our March issue on the future of advertising. The Future of Advertising An HBR Insight Center. The Decline and Fall of Product Placement. Advertisers Must Be Inventors.

What Makes ABSOLUT, Absolute? | In the CEO Afterlife

In the CEO Afterlife

ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. Many years ago I read Theodore Levitt’s The Marketing Imagination.

Comparing the ROI of Content Marketing and Native Advertising

Harvard Business Review

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising.

Why Companies Are Advertising Their Master Brand

Harvard Business Review

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines.

What Not to Do When I Ask You to Consider Advertising on Our Community

Managing Communities

I am looking for advertisers. So, I identify some online stores that sell products to the people who comprise my community’s audience. photo credit: Miala Role playing time! I manage a good sized community around a particular niche. The online store that you work for is one of those I find and I contact you. I [.]. Humor

Advertising and the Internet of Things

Harvard Business Review

Like individual web pages, everything down to a single product on a grocery store shelf would have a unique digital identity — and, in effect, its own URL. But for marketers, the potential value of building stronger brands through interactions between products and users is clear.

Advertisers Should Act More Like Newsrooms

Harvard Business Review

Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game. Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020.

Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology "Mobile first." That phrase is increasingly shaping marketing decisions, and for good reason.

Kellogg’s Special K: On a Slippery Slope

In the CEO Afterlife

I have been a big fan of Kellogg’s since my days at the Leo Burnett Advertising Agency in the early 1970’s. Whether it was an advertising campaign, a new product or a line extension, Kellogg’s marketing was extremely disciplined and strategic.

In Mobile Advertising, Timing Is Everything

Harvard Business Review

The history of advertising shows that for any new medium, the industry tends to use the same approach that worked in the old medium. The first TV ad was produced by Bulova watch and it showed the image of the product with a voiceover — essentially the same as a radio ad.

Cracking the Mobile Advertising Code

Harvard Business Review

Those numbers have mobile advertisers salivating. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. As an advertiser, the fragmentation makes it difficult to get to a critical mass of viewers and the turnover forces advertisers to constantly evaluate new apps. Advertising Technology “Mobile first.”

What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. In the CEO Afterlife. Main menu Home. Leadership. Branding.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. This piece was written for anyone involved in advertising and/or creative endeavors. as the old advertising joke goes.

Facebook Changes Upend Advertiser and Agency Models

Harvard Business Review

But I see drama brewing in a place unaccustomed to it, and involving a different kind of media — the media buying agencies that wield most of the money spent on advertising on the Facebook platform and the companies they represent. It presents a tremendous opportunity for advertisers to create and amplify positive engagements consumers are having with their products, or the lifestyles those products represent. Advertising Branding Social media

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Nabob survived near-bankruptcy in the ’70s by making the tough decision to streamline its business and become a specialist (versus the generalist it was originally set up to be, once carrying a myriad of product lines from coffee to jams to spices).

Better Data Can Help Advertisers Avoid Cringe-Inducing Ad Placement

Harvard Business Review

Parents too often find themselves caught off guard during commercial breaks by advertising that is inappropriate for children. This is obviously bad for the parent, but it''s bad for advertisers too, because they have failed to reach their consumer. Advertising

Four Lean Advertising Campaigns That Went Viral

Harvard Business Review

As a result, I''ve been studying how companies create and distribute online video advertisements, and I''ve examined some of the new firms that specialize in helping them do so. This post contains excerpts from Thales Teixeira''s June 2013 article " How to Profit From Lean Advertising.".

Great Advertising Is Both Local and Global

Harvard Business Review

There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. It's hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. Advertising Branding Marketing

The Beer formerly known as Albino Rhino

In the CEO Afterlife

Earls said they would re-name the product by April 24, 2013. Last week I wrote about a complaint to the British Columbia Human Rights Tribunal by a person with albinism – Is Political Correctness Coming to a Brand Near You?

The Power of an Enemy

In the CEO Afterlife

Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines. Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive.

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The Magnetic Art of Attracting Business

Coaching Tip

If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising? Spending money on advertising is much easier than doing what it takes to have people spreading the word about how great you are.

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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Companies need the direct and passionate involvement of senior management in product and brand innovation.

Don't Let E-mail Zap Productivity

Eric Jacobson

Wednesday, March 10, 2010 Dont Let E-mail Zap Productivity The typical at-desk employee in the workplace loses 2.1 hours of productivity every day to interruptions and distractions, reports Basex, an IT research and consulting firm. Productivity drops.

Five Ways the Advertising Industry Is About to Transform

Harvard Business Review

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. But at the same time the ecosystem of technologies that supports online advertising has become so complicated and cumbersome that it actually makes it harder for advertisers to invest more money to market effectively, putting the industry’s growth at risk. Programmatic advertising is about automation, not auctions. Advertising Technology

We Need a Better Definition of "Native Advertising"

Harvard Business Review

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". But there's a debate about just what, exactly, the advertising industry means by "native advertising." The Wild West that was the web back in the nineties would be equally wild for advertising.