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Employers Checking Social Media

Career Advancement

“There is no advertisement as powerful as a positive reputation traveling fast.”. Weed through your old photos and remove anything too racy or inappropriate on social media. Don’t go overboard with advertising. Brian Koslow~. Should I just get rid of my Facebook profile so I don’t have to worry about my boss snooping on me?

Media 153
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How Media Companies Can Boost Ad Revenues

Harvard Business Review

Digital may be the future when it comes to publishing, but the problem today is that online publishing — and advertising specifically — doesn't make enough money. We see an opportunity to as much as double the value media companies get from display advertising by creating an effective lead-generation machine.

Media 8
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Three Innovation Lessons From India's Titan Watches

Harvard Business Review

When targeting the youth markets, Titan ran different types of advertisements and created very different looking watches, under the racy brand name, Fastrack. The team at Titan wondered what would happen if they turned a watch into an elegant piece of jewelry that a woman would happily wear. Growth exploded.