Joseph Lalonde

APRIL 28, 2017

Invest in your social capital by connecting more powerfully with others. Social capital is one of the most valuable assets that can be possessed by leaders and organizations. Julian is the brains behind the Advertising Commissions digital marketing agency. This was a guest post by Julian Hooks.

Social Capital 183

Social Capital Leadership Learning-by-Doing Advertising 183

Coaching Tip

JUNE 7, 2011

Advertisement. The formula for success = your human capital (what you know and can do) times your social capital (who you know and who knows you) times your reputation (who trusts you). Baker: Achieving Success Through Social Capital: Tapping Hidden Resources in Your Personal and Business Networks.

Social Capital 99

Social Capital Human Capital Reputation Advertising 99

Harvard Business Review

NOVEMBER 20, 2013

But effective cooperation, particularly in a setting as complex as health care, requires more than a resolve to play well together; it requires leadership to explicitly recognize the need to build social capital across the organization, and implement a strategy accomplish it. Ultimately, the key to success is authenticity.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8

Harvard Business Review

FEBRUARY 13, 2013

There is however a substantial segment of social media users, often referred to as the "magic middle," whose network value is relatively high, but who may be more willing to engage with the brand. The Future of Advertising An HBR Insight Center. We Need a Better Definition of "Native Advertising".

Advertising 8

Advertising Discount Media Customer Loyalty 8

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Help them build social capital. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

Marketing 22

Marketing Social Capital Media Influence 22

Harvard Business Review

NOVEMBER 18, 2013

David Carr, at The New York Times , summarized the industry’s precarious position as follows: “Producing serious news is an expensive enterprise with a beleaguered business model, one that remains tied to the tracks as a locomotive of splintered audiences and declining advertising hurtles toward it.” ( The New York Times ; October 20, 2013).

Price 10

Price Content Reputation Advertising 10

Harvard Business Review

APRIL 15, 2013

It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." At this point, there can more social capital in saying that we don''t like the tech than that we do. Stage 2 is marked by snappy one-liners. It''s just a fad.

Disruptive Innovation 8

Disruptive Innovation Early Adopters Innovation Social Capital 8