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How to Build an Online Advertising Campaign

Strategy Driven

You might think you’re nailing it on advertising already; maybe your business is doing well without appealing to the online community. There’s no denying, though, as someone who perhaps doesn’t make use of online advertising, that there’s an untapped market there that you’re missing out on. Define Your Audience. Tap into that.

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The POINT Feedback Model – When You POINT at Problems, You Have More Effective Conversations

Great Results Team Building

One of the most difficult parts of any team leader’s job is to have positive and effective feedback conversations. I = IDENTIFY THE IMPACT ON TEAM Third, clarify the impact their actions had on the team to inspire empathy. What is the effect their actions had on others on team members or on clients?

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The Average Cost of Advertising and Marketing for Small Businesses

Strategy Driven

Today, we’re going to talk about the cost of advertising for the average small business. An auto mechanic will spend a different amount on advertising than a retail chain. If you feel comfortable spending more on advertising and you’ve got a good marketing team in place, it can pay huge dividends.

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Badvertising: Lessons from the Creative World

Leading Blog

D IRECTED at the folks in advertising, Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising contains lessons for all of us. Naiveté on demand isn’t useful only in the advertising business. Naiveté on demand isn’t useful only in the advertising business.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Leadership teams for authentic challenger brands evaluate the competitive landscape with an eye toward changing something fundamental about the way they approach the business. An Underdog Nightmare for the Category Leaders.

Brand 289
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Quotes And Leadership Lessons From The Pez Outlaw

Joseph Lalonde

When you play dumb, you give your team the opportunity to step up. Help your team by not being the most intelligent person in the room. Make sure you’re advertising: The Pezident, Scott McWhinnie, was upset over how much Glew made off of Pez dispensers from foreign countries. However, Pez USA failed to do any advertising.

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5 Steps To Motivate Your Team (and you).

Rich Gee Group

Objectives must be realistic, easily understood, meaningful, and the result of every member of the team getting together to set them. In addition, when it comes to tangible consequences such as bonuses, people gain the satisfaction of knowing they have contributed to a winning team. What do you do to motivate your team?