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Brand journalism 101: Tell a Better Story

Women on Business

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. The real win—when done right—is an increased level of trust.

Brand 244
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FedEx Jingle Studio Marries Viral Video with Facebook Marketing

Women on Business

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).

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How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

Printed advertorial content in magazines, newspapers, brochures and billboards. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers. Examples would be: Online social media content, such as posting on social media platforms. Providing short video tutorials.

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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228
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How to Blog on Linkedin

CEO Blog

2 - No advertorial. This mention does help brand but it is not a place to hard sell at all. Linkedin is for professional connections, so this is not a place for grandkid photos. It is a place for business. I know I am irritated if a post purports to give me value then moves on to "buy my product".

Blog 100
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We Need a Better Definition of "Native Advertising"

Harvard Business Review

Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". help[s] brands create and distribute engaging content by making the ads linkable, sharable and discoverable." So let's try to define it.

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Is That a TV Show or Are You Trying to Sell Me Something?

Harvard Business Review

First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. The publication has since revised its sponsored content policies.).