Xerox's CMO on Leading by Example in Social Media
Harvard Business Review
APRIL 26, 2013
I wanted to show our teams at Xerox how a social program could help change perceptions of our brand. Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process outsourcing. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. Let''s not even go there.
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