Strategy Driven

OCTOBER 12, 2021

SEO (search engine optimization). Printed advertorial content in magazines, newspapers, brochures and billboards. There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Providing short video tutorials. Email marketing.

Marketing Strategy 113

Marketing Strategy Marketing Strategy Advertorial 113

Harvard Business Review

FEBRUARY 13, 2013

The advertising that you buy from Google to run on their search engine (or network) is unique (or, native, if you will) to their platform, much in the same way that promoted tweets on Twitter were created and can only be run on Twitter. Everything else just feels like sponsored content or an advertorial in sheep's clothing.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

JANUARY 30, 2015

Which makes it hard for an engineering behemoth like Google to master. Cool cannot be engineered. It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” To engineer hype, excitement, adulation … to manufacture “buzz.”

Fashion 8

Fashion Advertorial Porter Engineering 8

Harvard Business Review

MARCH 15, 2013

Watching an unknown search engine with a cute name become one of the most powerful brands in the world. For over twenty years, I have had a front row seat to this revolution in marketing. Watching businesses like Kodak crumble in the same month that Instagram gets acquired by Facebook for a billion dollars. Utility over content.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. Nowadays, marketers are inserting their content in much more effective ways. But that doesn''t always mean that they are hiding their provenance.

Ethics 8

Ethics Content Guidelines Media 8

Women on Business

AUGUST 22, 2012

Advertorial: Though equal rights for women have been shouted from the rooftops over the last few decades with governments and business proclaiming a fair and just world for both sexes, it is no secret for women in business that life is just slightly more difficult. This post is a paid advertorial sponsored by CIPHR. About the Author.

Advertorial 184

Advertorial Tips Taylorism Taylor 184