CEO Blog

FEBRUARY 28, 2016

2 - No advertorial. My rules for posting on Linkedin: 1 - Be professional. Linkedin is for professional connections, so this is not a place for grandkid photos. It is a place for business. I know I am irritated if a post purports to give me value then moves on to "buy my product". Anything promotional has to be very soft.

Blog 100

Blog Advertorial How To Media 100

Women on Business

JANUARY 9, 2013

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. Ask good questions: Your sources don’t always know how to tell their story.

Brand 244

Brand Advertorial Storytelling Media 244

CEO Blog

SEPTEMBER 19, 2017

They were asking for advice on how to sell more. Not advertorial but for the benefit of the reader - enough the people remember you. They do web sites/social media/programs to help non-profits and charities raise more money more easily. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people.

Advertorial 124

Advertorial Discount Uncertainty Advertising 124

CEO Blog

SEPTEMBER 19, 2017

They were asking for advice on how to sell more. Not advertorial but for the benefit of the reader - enough the people remember you. They do web sites/social media/programs to help non-profits and charities raise more money more easily. My answer: Random thoughts: 1 - Persistence works but you need to keep pinging people.

Advertorial 100

Advertorial Discount Uncertainty Advertising 100

CEO Blog

MARCH 6, 2011

So the key then is to figure out how to make the discomfort less noticeable. Looking at numbers and thinking how success will feel can help me through it. I was prepared for an advertorial. And finally a applicability section on how to use that type and what works well, what to work on etc.

Succession 133

Succession Advertorial Short-term Long-term 133