Strategy Driven
OCTOBER 12, 2021
Printed advertorial content in magazines, newspapers, brochures and billboards. When you need ways to boost your business profile and accessibility then you can find influencers to help you draw in more revenue. Examples would be: Online social media content, such as posting on social media platforms. Providing short video tutorials.
CEO Blog
SEPTEMBER 19, 2017
Self-Serving Bias: The tendency to see success as due to our ability/efforts, failures due to bad luck or outside influences; based upon a need to maintain our self-image/self-esteem and protect our egos. Not advertorial but for the benefit of the reader - enough the people remember you. 20/20 Hindsight Bias: aka “I knew it all along”.
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CEO Blog
SEPTEMBER 19, 2017
Self-Serving Bias: The tendency to see success as due to our ability/efforts, failures due to bad luck or outside influences; based upon a need to maintain our self-image/self-esteem and protect our egos. Not advertorial but for the benefit of the reader - enough the people remember you. 20/20 Hindsight Bias: aka “I knew it all along”.
Harvard Business Review
JANUARY 30, 2015
It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” In short, Google made a fatal error of post-modern marketing: it attempted to buy cool through the not-so-subtle techniques of influence, persuasion, and manufactured buzz. ” Why?
Harvard Business Review
JULY 22, 2013
When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. And, despite my efforts here to be neutral, I am undoubtedly influenced by my friendship and my paid involvement in the development of the work I''m now commenting on.
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