In the CEO Afterlife

APRIL 28, 2012

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. A client in need of innovation? Here are the benefits I garnered from a decade of prolific reading: 1. Perennial Wisdom. Yep, I can help with that,” I’d say.

Mentor 228

Mentor Advertorial Kotter Hamel 228

CEO Blog

MARCH 6, 2011

I was prepared for an advertorial. It is a privilege to be able to work out. + And my book suggestion for the day is As One - Individual Action Collective Power by Mehrdad Baghai and James Quigley. I did not even particularly like the title. But I was wrong - this is an outstanding book. The book introduces 8 archetypes.

Succession 133

Succession Advertorial Short-term Long-term 133

Harvard Business Review

MARCH 5, 2013

First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. The publication has since revised its sponsored content policies.).

Advertorial 8

Advertorial Advertising Merchandising Content 8