Xerox's CMO on Leading by Example in Social Media
Harvard Business Review
APRIL 26, 2013
Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process outsourcing. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. I wanted to show our teams at Xerox how a social program could help change perceptions of our brand. Quality engagement always is.