Xerox's CMO on Leading by Example in Social Media
Harvard Business Review
APRIL 26, 2013
I tweet a few times a day — much of it is sharing what I''m reading, watching, and inspired by in marketing, branding, communications, leadership, and the occasional a-ha moment I have as a runner and/or as a parent. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. Is my Klout score high enough?
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