Strategy Driven

OCTOBER 12, 2021

Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs. There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Email marketing.

Marketing Strategy 114

Marketing Strategy Marketing Strategy Advertorial 114

Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued.

Advertorial 159

Advertorial Video Marketing Audience 159

In the CEO Afterlife

APRIL 28, 2012

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Human Resources. Dispute Resolution.

Mentor 228

Mentor Advertorial Kotter Hamel 228

CEO Blog

FEBRUARY 28, 2016

Linkedin also allows you to categorize the post under topics like "Marketing", "Sales", "Social Media" etc. 2 - No advertorial. And usually, they are the ones who would care what you post about. And after the post is made, there is an easy 1 click to share on your Facebook and Twitter. It is a place for business.

Blog 100

Blog Advertorial How To Media 100

Women on Business

JANUARY 9, 2013

Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. Brands, of course, love it, because it enables them to bypass the media and take their message directly to the public in hopes of building a relationship with customers that will positively impact the bottom line.

Brand 244

Brand Advertorial Storytelling Media 244

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The publication has since revised its sponsored content policies.).

Advertorial 8

Advertorial Advertising Merchandising Content 8