CEO Blog

MARCH 6, 2011

And my book suggestion for the day is As One - Individual Action Collective Power by Mehrdad Baghai and James Quigley. I was prepared for an advertorial. 3 - Creative team has full power. I find it is easier to finish when I actually start. 6 - Positive self talk. It is a privilege to be able to work out. +

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Succession Advertorial Short-term Long-term 133

Harvard Business Review

FEBRUARY 13, 2013

Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. Everything else just feels like sponsored content or an advertorial in sheep's clothing. The Power of Real-Time Advertising. When Advertising Meets the Meme.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

MARCH 15, 2013

Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands. Watching an unknown search engine with a cute name become one of the most powerful brands in the world. Here are five new attributes that I think marketing agencies will need to develop to survive: 1.

Marketing 9

Marketing Brand Advertorial Advertising 9