Harvard Business Review

FEBRUARY 13, 2013

If every piece of digital creative must now become unique (from the technical to the content), brands are going to struggle with everything from ideation and production to comparable measurement models. For example, The Atlantic also ran an editorial piece titled " Where Design Meets Technology " that was sponsored by Porsche.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

JANUARY 30, 2015

It was hailed as the greatest product since the iPod … the wheel … the car. Google Glass’s failure was a story of a visionary product utterly failing to be cool. As Apple, Warby Parker, Net a Porter, and Shinola all know: Cool is perhaps the crucial factor in the success of new products. Cool is not trivial.

Fashion 8

Fashion Advertorial Porter Engineering 8

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Not products. In the past, many marketing agencies have done their best to create, market and sell an actual product (be it digital or physical).

Marketing 9

Marketing Brand Advertorial Advertising 9