CEO Blog
MARCH 6, 2011
Need to polish my road warrior systems. I was prepared for an advertorial. I have been traveling and usually do not live quite as healthily when I do. At home I run well , do weights, eat well and take my vitamins. On the road, food is less healthy and I make excuses to not work out. It is a privilege to be able to work out. +
Harvard Business Review
JULY 22, 2013
When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. So, yeah, maybe paid content brings a systemic benefit. Nowadays, marketers are inserting their content in much more effective ways. so long as some rules are adhered to.
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