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We Need a Better Definition of "Native Advertising"

Harvard Business Review

For example, The Atlantic also ran an editorial piece titled " Where Design Meets Technology " that was sponsored by Porsche. Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. Promoted tweets on Twitter is native advertising.

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Google Glass Failed Because It Just Wasn’t Cool

Harvard Business Review

It put Google Glass on models during Fashion Week, in advertorials in fashion magazines, in the hands of fashion “influencers.” In short, technology hasn’t liberated people. Customers Branding Technology Technology' Which makes it hard for an engineering behemoth like Google to master. ” Why?

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.