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Advertorial

Technology

Wilde

We Need a Better Definition of "Native Advertising"

Harvard Business Review

FEBRUARY 13, 2013

The Wild West that was the web back in the nineties would be equally wild for advertising. For example, The Atlantic also ran an editorial piece titled " Where Design Meets Technology " that was sponsored by Porsche. Everything else just feels like sponsored content or an advertorial in sheep's clothing.

Advertising

Advertising Definition Advertorial Media

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

Marketing

Marketing Brand Advertorial Advertising

Leadership Digital

We Need a Better Definition of "Native Advertising"

What the Marketing Agency of the Future Will Do Differently

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