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We Need a Better Definition of "Native Advertising"

Harvard Business Review

Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. The current state of online advertising is about to hit a tipping point. Everything else just feels like sponsored content or an advertorial in sheep's clothing.

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Top Tips for Breaking the Glass Ceiling

Women on Business

Advertorial: Though equal rights for women have been shouted from the rooftops over the last few decades with governments and business proclaiming a fair and just world for both sexes, it is no secret for women in business that life is just slightly more difficult. Five Basic Tips for Women in the Office. About the Author.