Harvard Business Review

AUGUST 2, 2012

It's a story B2C sales professionals know all too well — just think how we buy cars today. We've documented in detail in other places, including HBR , how to teach today's hyper-informed customers, but our key advice to any business leader is this: Look beyond how your sales reps sell and carefully consider how your customers buy.

B2B 15

B2B B2C Learning-by-Doing Class 15

Strategy Driven

JANUARY 23, 2019

Don’t worry about ‘trending’, use this advice article to make sure you are in the conversation. It is complicated, time consuming and needs a better knowledge of the digital world than most people have, but it is near essential for B2C businesses. SEO – Simply put – this is ‘how Google finds you, then displays you to searchers’.

Marketing 50

Marketing B2C Advertising Marketing Strategy 50

Harvard Business Review

AUGUST 4, 2017

“When people ask for advice in those areas, I volunteer myself,” she adds. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. “People are generally really thankful for your help.” ” When colleagues asked her why she left, she was honest. And she did.

Company 13

Company PR Learning-by-Doing Maturity 13

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. The process of finding out and offering the advice on the fix is still selling. I "sell" day to day B2c and B2B and its about relationship and problem solving. If you don't sell, I am unlikely to buy.

Blog 390

Blog Ryan B2C Brand 390

Harvard Business Review

NOVEMBER 19, 2013

As they built up a unique network of thousands of entrepreneurs across 35 countries, they started to see that there was a lot of demand in reverse — companies kept asking them for advice on how to become more entrepreneurial instead of wanting to simply connect with entrepreneurs.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Great Leadership By Dan

MAY 4, 2017

So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. They are also co-authors of THE ULTIMATE START-UP GUIDE: Marketing Lessons, War Stories, And Hard-Won Advice From Leading Venture Capitalists And Angel Investors.

Succession 124

Succession PR Venture Capitalist B2C 124

Miles Anthony Smith

NOVEMBER 7, 2019

The biggest bonus is that these 65 experts also shared their greatest content marketing tips and advice, including some common myths. Any other content marketing advice you recommend? Another piece of advice is to set measurable goals. The single best piece of content marketing advice is to not copy your competitors.

Marketing 105

Marketing Content Audience Brand 105