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How To Increase Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.

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How To Increase Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.

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How To Cultivate Enduring Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the must-read book , Evergreen. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers.

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How To Increase Customer Loyalty

Eric Jacobson

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. Community -- by giving customers a sense of shared interests, viewpoints, or values, and a feeling of belonging.

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How To Cultivate Enduring Customer Loyalty To Keep Your Business Thriving

Eric Jacobson

"Today''s customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains Noah Fleming , author of the new, must-read book , Evergreen. Community -- by giving customers a sense of shared interests, viewpoints, or values, and a feeling of belonging.

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How to Hold onto Your Customers in a Crisis

Leading Blog

To hang onto customers during a crisis, you need to build a forever transaction with the people you serve. Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. If you don’t have a forever promise, you’re sunk.

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I’d rather have no advice than bad advice.

Strategy Driven

I read some bad sales advice today and I gotta say something. It started with the usual sales dialog: you have a meeting with a prospective customer, they’re hot, hot, hot, for your product or service, they ask for a proposal, you quickly oblige, and a week later you call the hot customer, and they have evaporated. What to do?

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