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Keeping Your People Engaged in Tough Times

Marshall Goldsmith

Heskett and W. This is great advice. Marshall My newest book, MOJO , is a New York Times (advice), Wall Street Journal (business), USAToday (money) and Publisher's Weekly (non-fiction) best seller. Marshall: I hear this concern every where I travel these days. Who doesn't? Earl Sasser, Jr. Marshall: Thank you Joe! Life is good.

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Six Components of a Great Corporate Culture

Harvard Business Review

Heskett , culture "can account for 20-30% of the differential in corporate performance when compared with ''culturally unremarkable'' competitors." The benefits of a strong corporate culture are both intuitive and supported by social science. According to James L.

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