Your Whole Company Needs to Be Distinctive, Not Just Your Product
Harvard Business Review
MAY 19, 2016
And we see many executives trying to take this advice to heart. For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores. As business strategists, we see endless amounts of writing about how to achieve differentiation.
11 
Let's personalize your content