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Using Smart Experiments to Succeed

Skip Prichard

Your previous book offers practical advice for entrepreneurs. Entrepreneurs are people who invest resources into uncertain endeavors, such as a business that doesn’t have a product yet, doesn’t have a team, or hopes to define a new market segment, as examples. ” -Steven K. and thus easily gravitate toward it.

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What the Best Nonprofits Know About Strategy

Harvard Business Review

While most for-profit companies start with product and then subsequently segment customers based on profit potential (higher lifetime value and lower acquisition costs), the most successful nonprofits commit first to reaching an underserved population, which often includes higher acquisition costs and lower lifetime value.

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When the Help You Get Isn't Helpful

Harvard Business Review

Have you ever received unsolicited, off-target advice? Consider John, an account executive who is contemplating how to expand into a new market segment — one that is wrought with regulatory challenges. Before asking for input, figure out what you really need: What kind of advice are you looking for?

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Google, Don't Choose Micromanagement

Harvard Business Review

Google's founders knew before they launched that they were entering a highly competitive market segment. Remember that all early stage innovations need more advice than accountability — but accountability and scarcity of resources is still crucial in innovation. It forces trade-offs and progress.

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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

forecast accuracy, messages to relevant market segments, and other categories. People need reinforcement, periodic upgrading, advice on adapting their skills to new circumstances, and motivational help. Behavioral elements refer to the on-the-job choices that people make. For instance, is the candidate coachable?

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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

forecast accuracy, messages to relevant market segments, and other categories. People need reinforcement, periodic upgrading, advice on adapting their skills to new circumstances, and motivational help. Behavioral elements refer to the on-the-job choices that people make. For instance, is the candidate coachable?

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Using Supply Chains to Grow Your Business

Harvard Business Review

Here is some advice on how to tap into supply chains for successful scale-up: Reveal more than is comfortable. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Taking this path isn’t a cake walk, however.