Women on Business
JANUARY 15, 2011
So if the economy has got you worried about the need to cut prices in order to get business, it’s time to arm yourself with some very good advice and reconsider the cost-cutting strategy. Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market.
Strategy Driven
FEBRUARY 7, 2011
Perfect your marketing mix and win with …And the Clients Went Wild! Read on for my advice on how best to approach the highly qualified hire: Be open and honest about your concerns. This might be the best piece of advice to heed with any hiring decision. Do what works! Not necessarily. Hire based on attitude.
Harvard Business Review
APRIL 23, 2012
It's the right way to discover how the innovation will go over in real market conditions, without the risk of a national or global rollout. It also provides the test bed for optimizing the marketing mix to support the full-scale launch. It was the perfect advice and that is exactly what Apple did.
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