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Businesses Serving the Poor Need to Get Over Their Unease About Profit

Harvard Business Review

If you've ever had anything to do with business initiatives among the world's poor — the so-called bottom of the economic pyramid — you've no doubt heard the advice that enterprises in this space need to aim for low prices, low profit margins, and high sales volumes. The microfinance industry is a rare D and E success story.

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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business Review

I stumbled through a few consumer report roundups online, asked the advice of friends and coworkers, and eventually found myself at a local hardware store, where the owner enlightened me to the complex world of BTUs, replaceable filters, and square footage calculations. Experiment #5: Microfinance Institutions.

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Facebook Presence Is an Important Clue to a Social Venture's Future

Harvard Business Review

This makes sense to Milaap.org , a social enterprise in Bangalore that crowdsources low-cost capital for microfinance institutions through its online platform. Similarly, Twitter followers are more numerous when the venture is active on Facebook and LinkedIn. Then, create good content that's relevant to your field, and engaging.

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The Smart Way to Make Profits While Serving the Poor

Harvard Business Review

For example, for about $14 a week, Mexico-based cement manufacturer CEMEX sells low-income families a service that helps them build their own homes more effectively and at lower cost by providing access to inspections, warehousing of materials, and the advice of an architect. The price includes the company's cement products.

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How to Make Room in Your Work Life for the Rest of Your Self

Harvard Business Review

For instance, a childcare worker who also ran a nutrition shop only talked about her shop with parents when she felt they could benefit from some nutritional advice for their children. In one of our studies , multiple jobholders slowly revealed parts of their selves when relevant to their client interactions.

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