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How to Get People to Collaborate When You Don’t Control Their Salary

Harvard Business Review

Both these efforts help the payback period arrive sooner, making collaboration a smarter investment for the next wave of people. Most of us assume that if we want to change people’s behavior, we need to change their incentives. Likewise, your actions can make the benefits start to flow sooner.

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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

Decades of hit-or-miss advice from government, companies, and NGO's has reinforced farmers' already skeptical view of new solutions. Next, we establish credibility by aligning ourselves with local influencers like village leaders or rural dealers, to whom farmers regularly look for advice.