article thumbnail

Taking It Public: Top 5 Things You Should Know About PR Firms

Strategy Driven

If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs. PR is All About Storytelling.

PR 115
article thumbnail

Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

6:50 – When “fake it until you make it” is legitimate and helpful advice. 31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. .” 31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity.

PR 519
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

A new study by researchers from KLU, Tilburg University, and KU Leuven looks into this and gives clear advice on how to communicate layoffs. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 71
article thumbnail

I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format.

article thumbnail

Advice for the Acquired

Marshall Goldsmith

A: The standard PR hype that goes with an acquisition sounds something like this, "We are so impressed with management and the direction of the company that we are acquiring that we have no interest in changing them. Q: Our company is about to be acquired. My friends have warned me that this can spell trouble.

Advice 105
article thumbnail

How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

These expert practitioners share their real-life world stories, advice and the actions they took to be successful. Read this book if you a PR professional needing to understand the modern PR world. Understand what is in this book if you are a leader and want to effectively work with the PR professional on your team.

article thumbnail

7 Types Of Marketing You Can Do Yourself

Strategy Driven

Your posts can also be a chance to boost your reputation – most companies use blogging as a way of offering advice to potential customers, helping to demonstrate expertise and improve credibility. YouTube is the most popular platform for this – many companies have YouTube channels that they dedicate to giving advice.