article thumbnail

I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too?

article thumbnail

How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. I’m expecting a dramatic growth in the industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Identity and Intersectionality Matter for Diversity and Democracy

leaderCommunicator

APR, Fellow PRSA, Dean, College of Communications, California State University, Fullerton, in her closing remarks delivered to the DEI Summit on inclusion and intersectionality, hosted by The Plank Center for Leadership in Public Relations. The thoughts below were previously shared by Bey-Ling Sha, Ph.D.,

article thumbnail

Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

6:50 – When “fake it until you make it” is legitimate and helpful advice. 36:58 – Advice for women (and men) in confronting gender discrimination and bias. Make It, Don’t Fake It. 2:30 – A nerve-wracking example of trying to fake it that decidedly did not result in a make it ending.

PR 477
article thumbnail

Taking It Public: Top 5 Things You Should Know About PR Firms

Strategy Driven

If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. One of the big parts of public relations is advertising. Public Relations Can’t Save a Bad Product. For more business advice, you’re in the right place!

PR 120
article thumbnail

Where Do They Go To Get Business Advice?

Strategy Driven

Cutting-edge executives (the very top and those about to take the mantle) need seasoned advice and inspiration. Professional service firms, including lawyers, accountants, marketing, public relations, quality management. You just finished reading Where Do They Go To Get Business Advice? ! Leadership programs.

Advice 50
article thumbnail

EDI approaches that go ‘Beyond Buzzwords’

Chartered Management Institute

The research incorporates insights from more than 7,000 professionals across accountancy, engineering, health and safety, facilities management, human resources, insurance, law, management, procurement and public relations.