article thumbnail

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

These executives and their CEOs have been so preoccupied with the management mania of the day (years back it was TQM, then right-sizing and now Internet solutions) that their eye has been off the heartbeat of the consumer goods business. This is fantastic advice. About John. Sarah Allen. February 9, 2011 at 6:09 pm. Thanks for this.

Magazine 100
article thumbnail

You Can’t Do Strategy Without Input from Sales

Harvard Business Review

It makes Dorsey’s summation of his story a non sequitur: “A once-thriving American business loses share to the Pacific Rim, gets scared, adopts TQM practices, raises productivity, and begins to win back business. In fact, sales advice, if it’s even discussed, usually revolves around a combination of “reorganizing” and “incentives.”