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What Are The Key Marketing Features That Truly Influence Consumer Decisions?

Strategy Driven

When building a marketing strategy in the modern age, the list of features you could incorporate is virtually endless. Unfortunately, not all of those innovations are worth the investment of time and money. Multi-Channel Marketing. Whether they realise it or not, consumers respond exceptionally well to multi-channel marketing.

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The Rise of Alternative Online Businesses

Strategy Driven

The truth is that there will always be room for more online businesses if there are entrepreneurs coming up with alternative business concepts and innovative services/products. Dropshipping and affiliate marketing. Influencer marketing. An increasingly popular career path is influencer marketing.

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Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.

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How to Invest and Make Money Daily: 9 Key Ideas & Strategies

Strategy Driven

There are periods when markets get choppy, and you may lose confidence. With more than 3000 cryptocurrencies on the market, it’s time to get educated on the matter. Multiple platforms like Udemy or Safetrading will share the crypto market’s insights, and resources like Forbes will provide you with the analysis and predictions.

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It's Not All About Growth for Social Enterprises

Harvard Business Review

This innovation has impact. When an organization has evidence that its innovation and model produce substantial social impact, its leaders face a dilemma: do we grow our organization continuing to provide our service directly or do we expand our impact by helping other organizations adopt the model? Conclusion?

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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. That will probably be the tipping point for us.

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Go Ahead, Take a Failure Bow

Harvard Business Review

Donna Callejon, the organization''s Chief Business Officer, says, "We do this to encourage innovation and take the shame out of failure. One example was an affiliate marketing program. The honoree tells the story and explains why it didn''t work and what he or she learned from it.