How Smaller Bets Can Revitalize Hollywood
Harvard Business Review
SEPTEMBER 18, 2012
Bachelorette , a film starring Kirsten Dunst, created a small sensation this summer when it was released to video-on-demand (VOD) a month ahead of it's September 7 theatrical debut. Bachelorette is not the first film released this way, but it is the first to do so well. It would allow more effective marketing spends.
Let's personalize your content