Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. As such, a lot of companies and a lot of marketing executives are steering away from digital marketing options and heading back toward more traditional options. This means that digital marketing is losing its impact, while physical marketing has never lost ground.

AIDA 50

Toward Africa 2.0

Harvard Business Review

In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. AIDA is coming at the right time. Today, college graduates are opening knowledge companies that support one of the world's fastest-growing mobile markets. Global business Government AIDAA new dawn is coming to Africa. After decades of aid being the way the U.S. invested in the continent, a new approach seems to be emerging.

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What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. They need to do both, and create the right mix for their go-to-market programs.

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