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Forget Digital Marketing & Go Old School

Strategy Driven

APRIL 6, 2017

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. The reason for this is paper-based ads are easier to process mentally and thus they made for far improved brand recall.

Marketing

Marketing AIDA AIDAS CRM

What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

AUGUST 5, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. In each step, sales people are expected to perform a series of tasks, usually sequentially, in order to close.

B2B

B2B AIDA AIDAS Disintermediation

Forget Digital Marketing & Go Old School

What Salespeople Need to Know About the New B2B Landscape

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