Forget Digital Marketing & Go Old School
APRIL 6, 2017
What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. As such, a lot of companies and a lot of marketing executives are steering away from digital marketing options and heading back toward more traditional options. This is especially true with regards to direct mail strategies.