AIDA Brand Development Leadership 
Leading Blog
OCTOBER 28, 2018
O N THE OCCASION of the anniversary of Theodore Roosevelt's birth on October 27, 1858, we have assembled a list of some of the better books about him: Theodore Roosevelt on Leadership : Executive Lessons from the Bully Pulpit by James M. Strock Theodore Roosevelt and the Making of American Leadership by Jon Knokey.
Harvard Business Review
AUGUST 5, 2015
For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. The cross-functional communication and coordination that is required to navigate this change is the job of leadership.
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