Leading Blog

OCTOBER 28, 2018

O N THE OCCASION of the anniversary of Theodore Roosevelt's birth on October 27, 1858, we have assembled a list of some of the better books about him: Theodore Roosevelt on Leadership : Executive Lessons from the Bully Pulpit by James M. Strock Theodore Roosevelt and the Making of American Leadership by Jon Knokey.

AIDA 201

AIDA AIDAS Books Brand 201

QAspire

AUGUST 1, 2010

Jason Seiden at “Fail Spectacularly” blog has hosted the latest Carnival of Leadership Development featuring my post “ 5 Ways to Build Trust&# Lessons from a Conversation) ” along with a host of other GREAT posts on leadership and executive development. Check it out – some great ideas waiting to be explored!

Quality 179

Quality Blog Management AIDA 179

Harvard Business Review

AUGUST 5, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. The cross-functional communication and coordination that is required to navigate this change is the job of leadership.

B2B 8

B2B AIDA AIDAS Disintermediation 8