article thumbnail

QAspire Blog: Practical Insights on Quality, Management.


I visited an interactive session with one of the greatest Indian actors Anupam Kher at Ahmedabad Management Association (AMA) as a part of “Face to Face with Achievers of Excellence” program. I write this because over the weekend, I experienced some of these. Monsoon is at its best. Cool weather and Friendship Day on a Sunday! Don’t Kill It!

Quality 183
article thumbnail

What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. That is, core solution-selling and account-management skills still matter.

B2B 8